With the abundance of wicked problems facing the ag industry, can we use Design Thinking as a tool to bring collaboration to the forefront of the collaboration space?
Design Thinking is a collaborative process for defining problems and generating creative ideas and concepts. It adopts designers human centred methods, tools, and sensibilities in order to initiatively develop a robust and sustainable product, services, organisations, and systems. So how can the agricultural science and research sector leverage these human centred empathetic approaches to unpack the shifting perspectives and opinions of stakeholders associated with wicked problems to deliver impactful solutions?
There are many organisations collaborating to bring design excellence to agri science innovation in an attempt to transform the agriculture industry, by addressing its contributions to the New Zealand economy, climate effects and impact of ecological biodiversity. The cross section of agricultural ingenuity and environmental ambition means the necessary raw ingredients are there to succeed – but these ingredients need to be combined with a strong design ethic if they’re to be embraced by consumers, farmers, and industry and create meaningful, sustainable change. How do we design science projects which deliver impact for stakeholders?
New Zealand can become world famous for bringing design excellence to agri science innovation – and these partnerships can be the catalyst that starts the movement.
Join this B.linc Innovation event to hear from practitioners of this method as they give examples of successful projects they have delivered and how they believe design thinking can be used to multiply the impact of agri science on environmental sustainability and human health and wellbeing and what they are doing to make it happen.
Register for your ticket here.
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